6 Reasons Why You Should Choose WordPress Over Squarespace and Wix in 2023

Written by Maya Bauer
April 1, 2022
Hand holding WordPress logo

Table of Contents


With new web development platforms such as Wix and Squarespace coming around, you may wonder whether you should go with them or with WordPress. You’re in the right place if you’re asking this question.

Before we dive into it, did you know that WordPress powers over 40% of all websites? WordPress used to be a blogging platform, yet over the years, it’s ended up becoming more functional, enabling customers to create fully-functional sites of any kind.

In this article, we will share six of the most important reasons why you should use WordPress.

1. Customizable

Although WordPress was initially made for writing blogs and related types of online publishing, it now powers a vast amount of websites with various functions. WordPress can be used to run complex websites for large international companies, manage small businesses, and create blogs for individuals.

WordPress websites can have full-service eCommerce shops, showcase a portfolio, or host a social network, team, or podcast. Whatever your business needs, WordPress plus a variety of standard and premium plugins can be used to enhance your site’s features. Thanks to its themes and ease of customization, WordPress is endlessly adaptable to a business’s evolving needs.

2. (SEO) Search engine optimization compatible

Everyone wants their website to be seen online. That’s generally why websites are built. Your site needs to rank high on Google’s search engine for its site to be seen.

WordPress is developed to be SEO friendly. By using WordPress, your website draws more attention from Google’s search engine. The main reason is that WordPress uses simple, clean, and clear code.

This type of code makes it attractive to Google because it contains Semantic Markups. Semantic Markups are the way of writing and structuring HTML code so that the code is clear to both the developer and the browser.

The logical design and responsiveness of WordPress make it preferred over other Content Management Systems (CMS) like Squarespace and Wix, in the eyes of Google’s search engine.

3. The WordPress community is continually expanding

wordpress stats at a glance infographic

Earlier, we mentioned that over 40% of websites run on WordPress. This doesn’t count for the total of CMS websites that use WordPress, which is more than 60%.

The WordPress community won’t be contested anytime soon as it continues to grow. With new enhanced dashboard performance, search engine optimization functions, and UI updates being available in the future, the system is only getting better and improving.

WordPress provides the essential tools to develop a WordPress website for any individual, not simply experienced web designers. These tools can support a small individual website as well as large and complex eCommerce sites.

With a variety of features like different themes and plugins, more and more functions can be added to your website to accommodate the needs of all kinds of websites.

4. Safe and secure

In general, WordPress is a very protected and secure system. This doesn’t mean you’re entirely free from the risk of harmful strikes, hacks, and also malware on your website. Thankfully, WordPress makes it easy for you to boost your site’s protection with password protection and security plugins.

Having a security plugin in place helps to add a layer of protection that will make it a lot more difficult to hack your site or for your site to get compromised. Keeping WordPress and your plugins up to date will also help keep your site safe from potential security risks.

Additionally, you can take proactive steps by setting up a WordPress backup plugin. If your website is somehow compromised, you do not want to lose all of your web content and data. Having consistent backups assures that you can quickly recover your website back to how it was if something goes wrong.

5. Combine with other software tools

Wordpress Dashboard of Plugins

WordPress is compatible with tons of various third-party tools. Along with widgets and plugins, you can also incorporate email marketing software, payment systems, Google Analytics, as well as numerous other elements that you may need to run your business online.

Third-party tools are generally made with WordPress in mind. Given that the WordPress CMS system is so well-known, other businesses know that present and future customers use likely to use it to manage their websites.

So if you have any platforms or resources you currently use that work well for you, you won’t need to ditch them once you develop a WordPress website.

6. WordPress is an open-source software

WordPress is highly customizable and has lots of room for added capabilities with plugins. It also is open-source software, meaning anybody can see its source code.

This is important because anyone who finds flaws, wants to add code, or wants to share their code can do so. People learn from each other, and in doing so, WordPress can use this to enhance its security and usability.

In addition to that, WordPress won’t cost you a cent. If you have a hosting company and a domain, what you do is simply download WordPress. After you install it on your domain, you will be able to use it.


WordPress is the most preferred CMS platform in the world currently because of many reasons we have listed here.

As I’m sure you have learned from this list, it does not matter whether you’re building your very first website as a beginner or if you’re a veteran developer, you need to be using WordPress for your site. The capabilities of Squarespace and Wix are still no match for WordPress, its many abilities, and the community that comes along with it.

WordPress is free, safe and secure, responsive, and very customizable. It may be a bit intimidating at first to use as there is a lot to learn. If you want help building a website that reflects your brand and drives traffic, please feel free to reach out to us. Or if you just have some questions, we are happy to answer them.

More Posts

Maya Bauer

Expert UI designer, Writer, and Co-owner of Envision Web Creation. Passionate about helping others learn how to improve and optimize their business presence online.

Share this article

Leave a Comment

Your email address will not be published. Required fields are marked *