If your business has gotten this far without a site, you may be asking yourself: do I need a website for my company? What’s the benefit if my business is currently fine without one?
The short answer is that there has never been a better or more critical time to get a website for your business. Having a website has various benefits for small and large companies. These benefits raise in worth year after year, just like the internet itself.
Today, the amount of people who use the internet to discover companies has risen as the yellow pages have nearly been reduced to dust. In 2017, 97% of people looked online to locate a local company near them. So if you want to expand your business by remaining in front of this large audience, you need to have a website. If you still aren’t convinced, keep reading to see seven reasons you need to have a website for your business.
1. Your clients expect it
Your consumers expect you to have a website to locate more info regarding your services and business. Your website can assist you in establishing your brand, reaching your target audience, building relationships with customers, and delivering solid advertising and marketing messages. Think about it this way, your site provides your advertising and marketing message 24 hr, 365 days a year!
2. People are searching for you online
93% of consumers go on the internet to locate a local service. This is why having a website can help you reach a large customer base. One of the advantages of having a website for your business is to be where your consumers are. There’s a reason many companies buy a website and pay for search engine optimization (SEO). They know they need to rank higher in Google search results and get in front of their potential customers’ view. Believe it or not, there are 3.5 billion searches on Google each day, and also, at this moment, there is somebody in your location online as well looking for the same service. Think who is obtaining their business? If you don’t have a website, the answer is not you. We have another article why people don’t visit your website.
3. A website adds to a business’s integrity
It is time to invest in a well-designed website if you want people to take your business seriously. In an age when more than 50% of mobile phone users discover a brand new company or product while browsing on their smart devices, not having a website can harm your trustworthiness. According to research, 75% of online customers judge a business’s integrity based on its website’s layout. Ultimately, people are likely to get involved with a company they trust. Your website is a stepping stone in the direction of building that connection.
4. Your website can draw in brand-new clients through Google
You may be happy with the present size of your customer base, however, every business experiences consumer turnover. To encourage continued success and growth, you need to bring in new consumers, and one of the most effective ways to do it is by making your website more visible on Google.
A website provides you access to many devices and gives you the chance to engage with SEO. SEO is essential in making your business appear on the front web page of Google. The expression “search engine optimization” can be intimidating. That’s why when you are looking for a web design agency, make sure they offer SEO as well. If you have questions about SEO, don’t be afraid to ask them.
5. It’s necessary for local businesses
Many local businesses do not see the need to purchase a well-designed website. Nevertheless, they’re missing out on a fantastic resource of income. Think about this, 88% of searches for local businesses on a mobile device either call or visit the company within 24 hours. Imagine how much more business you could get from having a website to connect to these potential customers.
6. A website allows you to sell online
Ecommerce sales are blowing up and will reach over $5 trillion in 2022. Undoubtedly, none of these sales occur with services that do not have their own website. Even if you aren’t a standard eCommerce business, having an online storefront can help you draw in new consumers and help you with marketing and even selling when your physical store is closed.
7. Fading social media site reach
If you think just having an account on social networks suffices to attract new consumers, reconsider. It is not enough to have a Facebook page since every other company has it. Facebook reported that people in 2018 invested 50 million fewer hours on Facebook than they did the year before. For that reason, countless businesses are now switching over to building a site instead of relying on social media. While social media has the potential to boost service, counting just on them can be a big mistake that can cost your business.
Hopefully, now you’ve realized that the concern isn’t “do I need a website for my business” but instead “can I afford not to have a site in this digital era.” And the response, if you wish to continue thriving in the long-term, is no. Your clients are online, your competitors are online, and if you’re not there to intervene, your rivals and your clients will certainly link, leaving you in the dark.
The decision to make a website for your company is ultimately your own to make. We are here to help if you have any questions or concerns about this process. Feel free to reach out to us or check out the site for more information.