So you’ve got a fantastic brand new website that you just launched, but you don’t seem to be getting any website traffic. If you are experiencing this, you are not alone. Ahrefs did a study and found that 91% of websites do not get organic website traffic from Google.
There could be a lot of different reasons that no one is coming to your site. Below we have listed some of the top reasons we have found as to why your site might be experiencing low traffic.
1. Your website is too new
When you launch your website, it is brand new, which means your customers and Google doesn’t even know it exists. Google is fantastic (as well as somewhat challenging all at the same time), yet they generally aren’t reading your mind. You need to let everybody and Google know that your website is live. Here are a couple of things that can help your site get discovered and draw in that website traffic.
Tell people about it. Get the news out there that you have a new site. Share the information on social media, let your friends and family know, or send out an email blast to your customers. Whatever way you can find to reach out to people about your website, do so. Let the world know it exists.
Tell Google about it. Google is clever, yet they will not simply know you have a new website. You have to tell them. How do you do that? You can start with something called Google Search Console. If you have never used it before, you will need to sign up. After you set up your account, you will need to connect it to your website and send your XML sitemap. An XML sitemap is Google’s roadmap to the web pages of your website. It helps Google understand what and where your content is and when you are publishing new content.
2. Your website doesn’t have good SEO
Is your website easy to find on Google? If not, this could be a huge reason you’re not receiving much web traffic. Google is among the most significant source of website traffic for most websites. Many people won’t even search past the first page to find what they are looking for. So investing in SEO can substantially help your website rankings and amount of website traffic.
You can do SEO yourself, but it can get quite complicated and confusing. People tend to believe that SEO is mostly about the use of keywords. While they do play a significant role, there are tons of other factors that can influence your rankings (some of which are discussed in the points below). If you want to do it yourself, there are many resources online that can help you learn.
3. Lack of social media
You don’t need to be present on all social media, just the most popular ones you feel will best suit your business. Most businesses should try to have an account on Facebook, Instagram, and LinkedIn. If you are a B2B company, you will likely want to have LinkedIn, while if you are a creative business, you will want to build a presence on platforms like Instagram and Pinterest.
Social media is not just about setting up a page with your business information. You need to post consistently on social media to make sure that people get interested and want to check out more information on your website.
4. You don’t have a blog
If you want to see an increase in your website traffic, you need to have a blog that you post to often. To help your site get out there, do about two blog posts per week with at least 1,000 words each. The content should not be exclusive to what your business does. It should also be about things you think your potential customers would find informative and interesting.
Include some visual aspects like images, videos, or infographics to make your blog post more exciting and shareable. For the title of the post and content ideas, look at top posts on Google and get ideas. Also, make sure to format your post so that it is Google-friendly. For example, put a Table of Contents at the top of your post, so people know what information is where on the page.
5. Slow website loading speed
Page loading speed is critical in keeping people on your site. Google found that 53% of visitors will leave your website page if it takes longer than three seconds to load. So you have to get your page loading speed down if you want to keep people on and coming back to your site.
There are a lot of different things that factor into page loading speed. Such as image sizes, lack of cache clearing tool, no CDN service, bad hosting, excessive amounts of plugs, etc.
You can check your page speed on Google’s PageSpeed Insights. Google will tell you the page speed for desktop and mobile and suggest what needs to be fixed.
6. No email marketing system in place
Emails are one of the most valuable and essential ways to help your business connect with your customers and remind them that you are there for them. Once you’ve established a good relationship with your customers, you need to take steps to keep this connection going over time.
This is where email marketing comes in. If you don’t have a strategized email marketing campaign in place, it could lead to customers not coming back to your site. Giving them little reminders that you exist and can provide them with something they need can help get customers coming back, increasing your website traffic.
The purpose of most websites is to get seen by your customers and potential customers online. We know it can be frustrating when this doesn’t happen.
Hopefully, after reading this list, you have a better idea of what might be going wrong on your site and have some ideas on how to fix this situation to increase your website traffic.
If you need help getting to where you want to be with your website, please feel free to reach out to us. We are here to help.