Does Blogging Help SEO?

Written by Maya Bauer

November 7, 2022

Studies show that the first page of results on Google gets 95% of search traffic. This means that 90% of pages do not get any organic traffic. While it can be difficult to improve your website rankings, improving your search engine optimization can help you gain new customers and increase your website engagement.

Does blogging help SEO? Yes! Publishing regular blog posts is one of the best ways you can boost your rankings.

Do you want to learn more about improving your SEO strategy with blog writing services? Keep reading this guide for everything you need to know about SEO and blogging.

Provide Fresh Content

One of the main reasons why blogging is so good for SEO is that it provides your website with fresh content. When determining rankings, Google places a lot of value on providing original, current content.

Not only does new content show Google that your site is active and up-to-date, but it also shows them that you care about the topics your visitors are searching for.

While your main web pages will often remain the same, your blog can be updated as frequently as you want. Plus, it makes it more likely that your audience will continue to come back to your website for new information.

Creating fresh and current content as part of your website maintenance will allow search engines to index your pages more frequently and will greatly benefit your SEO.

Increase Keyword Opportunities

Keywords are one of the most vital components of improving your SEO. They are necessary for any SEO strategy and make it easier for your target audience to find your website.

Keywords are the words and phrases that people search for online. Because of this, you want your website content to rank for keywords that people are frequently looking for!

Blogs provide an opportunity for you to rank for more keywords, which will result in more traffic to your website. When you are improving your SEO and keywords on your blog, you should try to target long-tail keywords.

These keywords are longer, more targeted, and typically much easier to rank for than other, more popular keywords.

Great for Linking

Blog posts are also a great opportunity to improve your linking to your website. Google prioritizes websites that offer reliable information. One way you can do this is by getting backlinks.

A backlink is a link on another website that points back to your own website. It is essentially a testimonial, showing that other people are interested in the information you have on your website.

Having regular blog posts increases your opportunities to get backlinks.

Blogs are also great for internal linking. You can link back to your service pages and even past blog posts to keep visitors on your website for as long as possible. While improving your internal linking may not directly impact your rankings, it will benefit all of the pages on your website.

Boost Time on Page

Regularly posting to your blog will also boost the amount of time your visitors spend on your website. Because Google’s priority is providing people with relevant and valuable information, they will avoid showing people websites that are not helpful.

If a user visits your website and immediately leaves it, this tells Google that your website was not relevant to their search. This can impact your bounce rate and can lower your rankings.

However, keeping people on your website shows Google that they care about the information on your page! Boosting the amount of time your visitors spend on each page of your website can impact your rankings and blogs are a great way to keep the attention of your audience.

Connect With Your Audience

Creating new and unique blog posts is an easy way for you to connect with your audience. If you find topics for blogs that are interesting to your target audience, they will be more likely to read your post, share it, and drive even more traffic to your website!

You will also be more likely to get repeat visitors to your website when you regularly post new blog content. This will show Google that your visitors like your website and your website will have more authority.

You can also connect with your audience through comments on your blog post.

Great for Social Media Engagement

Blog posts are also a great option for social media engagement! Not only can you publish content to your blog, but you can also promote your blog on social media platforms.

If people see your blog on your social media pages, they may be more likely to go to your website to read through the information.

One way that you can capitalize on your social media engagement from your blog posts is to share relevant content. Identifying trending topics on social media can provide you with easy blog topics to include on your website.

Provide Value

Finally, blog posts are a great way you can provide value to your audience. When determining rankings, Google and other search engines want to be sure that your content is reliable.

Your content needs to demonstrate expertise, authority, and trustworthiness, or EAT for short.

Because of this, you should never write blog posts that are outside of your niche or area of expertise. Otherwise, you may be providing your audience with information that is not completely accurate.

You need to make sure that you are always providing reliable information and value to your audience!