Best fonts for websites 2023

Written by Maya Bauer
July 24, 2023
woman drawing illustration pad paper-palette-font. Best fonts for websites

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When designing a website, it’s essential to choose fonts that align with your brand identity and effectively communicate your message. Fonts contribute to the overall aesthetics, readability, and user experience of your website. In this article, we will explore a variety of the best fonts for websites suitable for different purposes.


Importance of Font Selection

The right font selection can significantly impact how visitors perceive your website. It enhances readability, evokes emotions, and conveys your brand’s personality. A well-chosen font can create a positive impression and engage users, while a poorly chosen font can lead to a negative user experience and drive visitors away.


Serif Fonts

Serif fonts are characterized by the small decorative strokes at the end of each letter. They are commonly used for print media and create a classic, elegant, and traditional feel. Here are two popular serif fonts for websites:

Times New Roman

Times New Roman is a timeless serif font that offers a professional and authoritative look. It is widely used in formal documents, such as academic papers and business reports. Its high readability makes it suitable for long-form content.

 fonts example of Times New Roman



Merriweather is a serif font designed specifically for web content. It offers excellent readability and works well for long-form articles and blog posts. Merriweather has a traditional yet modern feel, making it suitable for websites that aim to convey a sense of professionalism and elegance.

font example of Merriweather


Sans-Serif Fonts

Sans-serif fonts are clean, modern, and do not have the decorative strokes found in serif fonts. They are widely used in digital media due to their readability and simplicity. Here are two popular sans-serif fonts for websites:


Inter is a highly versatile sans-serif font that offers excellent readability. It is known for its balanced and modern design, making it suitable for a wide range of websites. Inter’s extensive font weights and styles provide flexibility in conveying different tones and moods.

font example of Inter



Poppins is a contemporary sans-serif font with a clean and geometric design. It offers a friendly and professional appearance, making it a popular choice for websites. Poppins works well for both headings and body text, adding a touch of sophistication to your website’s typography.

font example of Poppins


Display Fonts

Display fonts are decorative and attention-grabbing. They are commonly used for headlines, logos, and creative designs. Here are two popular display fonts for websites:


Roboto is a versatile display font that offers a modern and friendly appearance. It works well for both web and mobile interfaces, providing excellent readability even on small screens. Roboto is often used in technology and design-focused websites.

font example of Roboto



Lato is a clean and elegant display font that adds a touch of sophistication to websites. It offers excellent readability and versatility, making it suitable for a wide range of industries, including fashion, photography, and lifestyle.

font example of Lato


Script Fonts

Script fonts mimic handwritten letters and evoke a sense of creativity, elegance, and personalization. They are often used for branding, invitations, and artistic websites. Here are two popular script fonts for websites:


Pacifico is a stylish and casual script font that adds a playful and informal touch to websites. It is frequently used in personal blogs, fashion websites, and food-related platforms.

font example of Pacifico


Dancing Script

Dancing Script is an elegant and flowing script font that conveys a sense of grace and sophistication. It works well for websites that aim to create a warm and inviting atmosphere, such as wedding websites and lifestyle blogs.

font example of Dancing Script


Factors to Consider

When choosing fonts for your website, consider the following factors:

Readability: When it comes to web design, readability is key. Make sure to choose a font that is easy on the eyes and legible, especially for longer paragraphs of text. Opt for a font size and line spacing that promotes comfortable reading, allowing visitors to effortlessly consume your content without straining their eyes.

Compatibility: Select fonts that are web-safe and can be displayed across different browsers and devices. Web safe fonts are fonts that are widely available across different operating systems and web browsers. These fonts are considered safe because they are commonly installed on users’ devices. Examples of web safe fonts include Arial, Verdana, and Times New Roman. Using web safe fonts ensures consistent rendering across various platforms.

Branding: Fonts play a crucial role in shaping your brand identity. Select fonts that align with your brand’s personality, values, and desired tone. Whether you’re aiming for a modern, elegant, playful, or professional look, choosing the right fonts can help convey the essence of your brand and create a cohesive visual identity across your website.

Contrast: Create a contrast between font styles to enhance visual appeal and differentiate headings from body text. When choosing font combinations, consider contrasting styles (e.g., serif and sans-serif), varying weights (e.g., light and bold), and complementary moods. Experiment with different combinations to find the perfect balance between harmony and contrast.


Best Practices for Font Usage

To make the most out of your chosen fonts, follow these best practices:

  • Limit the number of fonts used on a single website to maintain consistency and readability.
  • Use font weights (e.g., bold, italic) to add emphasis and hierarchy to your content.
  • Optimize font loading is essential to improve website performance. Large font files can slow down page loading times, leading to a poor user experience. To optimize font loading, consider using font subsets, font preloading techniques, and content delivery networks (CDNs) to minimize latency and improve performance.
  • Test your fonts across different devices and screen sizes to ensure readability and visual consistency.

Choosing the right fonts for your website is a crucial aspect of web design. The fonts you select can enhance readability, convey your brand identity, and create a visually appealing user experience. By considering the different font styles available, such as serif, sans-serif, display and script fonts, you can find the perfect combination that aligns with your website’s purpose and engages your audience effectively.



Here are some frequently asked questions about selecting fonts for websites:

Can I use any font on my website?
While you can technically use any font on your website, it is recommended to choose web-safe fonts that are widely supported across different platforms and devices to ensure consistent display.

How many fonts should I use on my website?
It’s best to limit the number of fonts used on a single website to maintain visual consistency and improve readability. Using one to two fonts is generally sufficient.

Can I use decorative fonts for body text?
Decorative fonts, such as display or script fonts, are better suited for headlines or short pieces of text rather than body content. For body text, prioritize readability.

How can I ensure my chosen fonts are accessible to all users?
Ensure that the fonts you choose have appropriate contrast ratios, are resizable, and are compatible with assistive technologies to ensure accessibility for users with visual impairments.

Should I use custom fonts or web-safe fonts?
Custom fonts can add uniqueness to your website design, but they may increase loading times and require additional licensing. Web-safe fonts are a reliable choice that ensures compatibility and faster load times.

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Maya Bauer

Expert UI designer, Writer, and Co-owner of Envision Web Creation. Passionate about helping others learn how to improve and optimize their business presence online.

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