Can you believe that there are almost 2 billion websites on the internet? Most of them are completely outdated and aren’t worth even a single visit.
If you have a website or are thinking about launching one, the importance of regular site maintenance can’t be stressed enough. Some people believe that launching a site is the last step in the process, but this couldn’t be further from the truth.
Are you wondering why it’s worth the investment? Keep reading to learn all about the benefits of web maintenance plans.
1. Saves You Time
Without a web maintenance plan, it’s all too easy to fall behind on the tasks associated with updating a site. The more slack you give yourself, the worse things can get. There’s no denying the fact that running and updating a site can end up being a full-time job in and of itself.
Since many aspects of updating a site involve learning curves, even relatively simple updates can end up taking much longer than they should. Before you know it, hours of your precious time will have been whooshed down the drain.
Instead of overworking yourself, you can have a trained professional handle everything on your behalf. That way, you can lift a bit of weight from your shoulders and focus on the major tasks associated with running a business.
As long as you find a reputable service provider, you’ll never have to worry about falling behind on your website’s updates ever again.
2. Keeps Your Site Info Updated
All it takes is one outdated address or old phone number for you to lose out on revenue. While these are seemingly small updates, the longer they’re left outdated, the more harm they’ll cause.
Aside from contact information, there’s also the matter of updating stock, product descriptions, and more. The last thing you’d want is to look disorganized when a customer asks about a product that you don’t stock anymore. This could cost you long-term customers because many people consider outdated websites a red flag.
After all, it’s not hard to see how an old site could reflect on the way a business is run as a whole. If a company can’t bother to maintain its site, then why should it care about customer service, product quality, and other crucial matters?
Looking at it that way, website maintenance plans are a way for your brand to avoid falling victim to the broken windows theory.
3. Cleans Up Broken Links and Images
Once a customer hits a broken link that takes them nowhere, you can expect them to leave your site right away. A broken link is synonymous with a broken business. Even just one outdated link can cause you to lose a significant amount of profits.
Broken images also pose a problem for people who go without a maintenance plan for websites. If a customer wants to see pictures of your product before making a purchase, you can easily lose their business if the image fails to load.
There are various factors that can cause broken links and images but what matters is catching and fixing them as fast as possible. This involves clicking through every link and surveying each webpage. It’s understandable that business owners won’t have the time to do this task on a regular basis, but that’s why hiring professional help is paramount.
4. Ensures Speed and Efficiency
Yet another major benefit of maintenance plans for websites involves the general speed and efficiency of your site. The more images and other content you have, the slower it can take for pages to load.
By removing the data that’s no longer needed, you can keep things running as smoothly as a well-oiled machine. Speed isn’t something you should underestimate when it comes to attracting customers.
In a world of soundbites and seconds-long TikTok videos, the best way to keep customers around is by reducing wait times, even if it’s by a handful of seconds.
Web maintenance plans can also ensure that your entire site is optimized for mobile use. Without optimization, most sites are almost unusable on a phone. This is a huge problem considering most people access sites through their phones more than any other type of device.
5. Maintenance Boosts Your SEO
What good is a website if you get next to no visitors? It’s one thing to launch a site, but it’s a whole other obstacle to get people coming back over a long period of time.
If you don’t have a website maintenance plan, then you can make a safe bet that your site will lose any SEO power it had in the past. One reason for this involves fresh information. Search engines like Google pride themselves on offering their users new and updated content.
Now you can begin to see why a lack of web maintenance can cause your Google rankings to slip more and more. From your SEO description to your website pages, an updated site will definitely be favored by search engines, providing you with more visitors than ever.
If you combine this with a blog that you update with valuable content each week, your site will become an unstoppable force for marketing and branding.
Are You Ready to Get the Benefits of Web Maintenance Plans?
Now that you’ve learned all about the benefits of web maintenance plans, you can ensure that your site is as sleek and professional as possible. Most people judge a business by the quality of its site, so the last thing you’d want to do is give a bad impression.
Not only can we build you a professional and responsive website, but we also offer some great web maintenance plans. This way, you can focus on your business while we take care of your website.
If you have any questions about web design, web redesign, or web maintenance, please feel free to contact us. We are always here to answer your web design-related questions.
